Our brand purpose for Cialis® Together is ambitious as we aim to transform the lives of millions of men with erection difficulties and their partners by opening the conversation.
We intend to challenge the performance-driven narrative and unrealistic expectations about sex that exist in society today. We will help destigmatise and normalise erection difficulties by reinforcing sexual health as an integral link to overall health and wellness.
Sex means different things to everyone and that’s ok
It’s about communication to drive connection.
We believe in enabling communication and intimacy in all its forms. Having an open dialogue around shame, performance, expectation vs reality, and other topics that are hard to talk about.
It’s about exploration not performance.
We believe in abolishing unrealistic expectations around sexual performance and that sex should be an experience that is real, positive and playful for all.
It’s about inclusivity, whatever your pleasure is.
We believe everyone enjoys sex in their own way and we are inclusive of all types of love.
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